The design is as cool as the list of features with flat surfaces and a stainless steel band. The iPhone 4 measure just 9.3mm and will be available in 16GB or 32GB form, with a colour choice of black or white. Video calling is now capable and users can switch between the front facing self-portrait camera and back facing scenic digital camera during a call. But Apple couldn’t leave the built-in optics there, the 5 megapixel camera promises excellent photos and incorporates LED flash, geo-tagging and touch-to-focus while the HD video recorder captures 720p video at 30fps. Budding motion picture fanatics can not only create their own films but additionally edit them and add transitional effects with the iMovie application.

The iOS4 operating-system will bring true multitasking on the iPhone without degradation to the battery life. Programs may be moved into separate folders and voice activated commands provide a more enjoyable way to access your latest application download. A unified inbox retains incoming messages in one place while the Safari Web browser lets you go anywhere.

The extraordinary feature set persists with 3D movement controlled gaming, iBooks plus a built-in iPod for playing the latest music and video downloads through iTunes. The good news here is that enjoying these features to the fullest does not cause the battery any difficulties with its performance increased by 40% when compared with previous Apple mobile phone. When the time comes to step away from the virtual world provided by the apple iphone 4, A-GPS, maps and a digital compass ensure the iPhone is still your very best mate.

Overall though, the iPhone 4 is a fantastically well-balanced gadget, combining style, design and also performance in to something that feels fresh and modern. That it is evolution instead of revolution is neither here nor there; what is important is that Apple continues to deliver the goods, time and again.